nonprofit · EIN 26-2646009 · CA
How much does SAN DIEGO TOURISM MARKETING raise and spend?
SAN DIEGO TOURISM MARKETING (CA, EIN 26-2646009) reported $52.8M in revenue and $51.9M in expenses for tax year 2025, with $4.8M in net assets (1.1 months of reserves). By expenses that ranks 2,598 of 253,823 e-filers, 30 of 10,903 in NTEE S: Community Improvement & Capacity Building, 231 of 26,835 nonprofits in california.
What stands out
SAN DIEGO TOURISM MARKETING (CA, EIN 26-2646009) reported $52.8M in revenue and $51.9M in expenses for tax year 2025, with $4.8M in net assets (1.1 months of reserves). By expenses that ranks 2,598 of 253,823 e-filers, 30 of 10,903 in NTEE S: Community Improvement & Capacity Building, 231 of 26,835 nonprofits in california. Against NTEE S: Community Improvement & Capacity Building: months of reserves 1.1 months, below the peer median of 12.4 months; contributions share of revenue 0.0%, below the peer median of 56.3%; surplus margin 1.8%, below the peer median of 4.8%.
Key figures, tax year 2025
As filed on Form 990; ratios computed by FACTANKER. Peer medians are percentile_cont over the group in the same year. Every filed line links to its record on the entity page.
| Measure | 2025 | Median, activity | Median, size | Median, all |
|---|---|---|---|---|
| Total revenue | $52.8M | $158.7k | $21.3M | $180.0k |
| Total expenses | $51.9M | $144.2k | $20.0M | $163.2k |
| Total assets | $23.0M | $596.2k | $29.1M | $758.3k |
| Net assets | $4.8M | $481.1k | $17.9M | $630.1k |
| Program service revenue share | 97.9% | 16.9% | 71.5% | 14.7% |
| Contributions share of revenue | 0.0% | 56.3% | 16.7% | 51.4% |
| Months of reserves | 1.1 months | 12.4 months | 9.8 months | 12.7 months |
| Surplus margin | 1.8% | 4.8% | 2.7% | 4.7% |
Year by year
8 filings on record.
| Tax year | Revenue | Expenses | Net assets | Reserves | Officer comp. | Rank |
|---|---|---|---|---|---|---|
| 2025 | $52.8M | $51.9M | $4.8M | 1.1 months | — | 2,598 |
| 2024 | $53.8M | $52.8M | $3.9M | 0.9 months | — | 4,493 |
| 2023 | $41.8M | $41.1M | $2.9M | 0.9 months | — | 9,266 |
| 2022 | $27.8M | $27.6M | $2.3M | 1.0 months | $255.2k | 11,646 |
| 2021 | $22.3M | $22.0M | $2.1M | 1.2 months | $220.7k | 9,355 |
| 2020 | $39.2M | $38.6M | $1.8M | 0.6 months | $232.9k | 8,018 |
| 2019 | $45.7M | $45.1M | $1.2M | 0.3 months | — | 6,766 |
| 2018 | $38.7M | $39.0M | $672.6k | 0.2 months | — | 6,942 |
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