job posting · greenhouse
COUPANG, INC.: Senior Manager, Customer Growth
Observed on the employer’s careers system, last checked 2026-09-07.
- Employer
- COUPANG, INC.
- Location
- Taipei, Taiwan
- Category
- Marketing
- Posted
- 2026-09-03
- Careers system
- greenhouse
- Observed
- 2026-09-07
Role description
Verbatim from the employer’s posting, rendered as plain text.
主要工作職責 客戶成長策略規劃與執行 設計並執行針對不同客戶旅程階段（Customer Journey）的行銷活動、促銷方案及會員經營計畫。 推動特定商業目標，包括： 新客獲取（Customer Acquisition） 新品類滲透（New Category Purchase） 沉睡客戶喚回（Lapsed Customer Reactivation） 客戶活躍度提升 數據分析與成效優化 持續追蹤、分析並檢視各項客戶成長專案的營運表現。 依據數據洞察優化活動設計與執行策略，提升投資報酬率（ROI）。 跨部門合作 與多個團隊密切合作推動專案執行，包括： CRM Operations Management（OM） Performance Marketing Product Team Analytics Team 成長實驗與創新 發掘不同客群的成長機會。 規劃並執行 A/B Testing 與其他成長實驗。 找出可規模化複製的成功模式，推動業務成長。 行銷預算與治理 與 Finance 團隊合作建立行銷活動治理機制。 管控行銷預算使用效率，確保支出合理且符合公司規範。 客戶洞察 與 Marketing Insights 團隊合作挖掘消費者洞察。 持續發現新的業務成長機會與市場需求。 基本資格條件 8年以上以下相關領域工作經驗： CRM Loyalty Program（會員忠誠度計畫） Channel Marketing Program Management 曾於電商（E-commerce）或數位平台（Digital Business）環境工作。 具備卓越的數據分析能力及以數據驅動決策的實績。 能在快速變動且高度成長的環境中獨立作業。 良好的專案優先順序管理能力。 優秀的溝通及協調能力。 中英文聽說讀寫流利。 加分條件 8年以上直接負責 CRM 或客戶經營相關 Marketing / Program Management 經驗。 具備電商平台或 B2C 產業實務經驗。 熟悉數據分析及商業智慧工具（BI Tools），包括： SQL Python R…
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