job posting · smartrecruiters
Nielsen Holdings plc: Manager, Demand Generation (B2B)
Observed on the employer’s careers system, last checked 2026-09-06.
- Employer
- Nielsen Holdings plc
- Location
- Remote
- Category
- Marketing
- Posted
- 2026-08-27
- Careers system
- smartrecruiters
- Observed
- 2026-09-06
Role description
Verbatim from the employer’s posting, rendered as plain text.
As the Manager of Demand Generation (B2B), you will play a critical role in scaling Nielsen’s revenue and market share across our core growth intelligence portfolios, including Nielsen ONE and Ad Intel. This is a high-impact strategy and execution leadership role targeting complex buy-side enterprise organizations, advertising agencies, and top global brands. Unlike traditional marketing roles, you will look beyond raw lead volume to build a high-velocity enterprise engine focused on pipeline purity, account progression, and closed-won revenue impact. You will architect account-based marketing (ABM) strategies and multi-channel marketing campaigns to capture market intent and position Nielsen as the world’s premier media intelligence leader. This role requires a balance of sophisticated data-driven analysis, programmatic campaign testing, operational rigor, and strong leadership to…
Provenance
3743990014902546