job posting · smartrecruiters
SERVICENOW, INC.: Senior Lifecycle & Email Marketing Strategist
Observed on the employer’s careers system, last checked 2026-09-11.
- Employer
- SERVICENOW, INC.
- Location
- Chicago
- Category
- Marketing
- Posted
- 2026-09-10
- Careers system
- smartrecruiters
- Observed
- 2026-09-11
Role description
Verbatim from the employer’s posting, rendered as plain text.
The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. Responsibilities Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events,…
Provenance
744000148832020