job posting · greenhouse
COUPANG, INC.: Marketing Manager, Incentive Strategy & Design 行銷策略及設計經理
Observed on the employer’s careers system, last checked 2026-09-07.
- Employer
- COUPANG, INC.
- Location
- Taipei, Taiwan
- Category
- Marketing
- Posted
- 2026-08-31
- Careers system
- greenhouse
- Observed
- 2026-09-07
Role description
Verbatim from the employer’s posting, rendered as plain text.
Coupang 正在重新定義購物體驗，目標是從顧客開啟 Coupang App 的那一刻起，到商品送達家門的瞬間，都能帶來令人驚喜的服務。Coupang 在台灣提供「火箭速配」，以實惠價格為廣泛商品提供隔日到貨服務，以及「火箭跨境」，為來自韓國、美國及其他市場的數百萬件熱銷商品提供免費國際配送。我們正在尋找能共同領導 Coupang 台灣業務擴張的人才。這是一個參與 Coupang 在台灣成長的特殊機會，並共同打造一個讓顧客感嘆「沒有 Coupang 的日子，我以前究竟是怎麼過的？」的世界。 職位名稱：Marketing Manager, Incentive Strategy & Design 行銷策略及設計經理 行銷策略及設計經理 將獨立優化並執行各項員工激勵專案，以支持 Coupang 台灣物流營運之前線員工留任、參與及生產力目標。本職位需運用 Cohort Analysis、量化衡量與資料導向決策，持續辨識目標受眾、配置資源並改善方案成效。此職位亦須製作員工激勵專案執行所需的行銷相關圖像素材。 主要職責 • 設計、執行並持續優化員工激勵專案，明確鎖定目標 Cohort、激勵機制、預算、執行週期、限制條件及量化成果。 • 依到職時間、行為、留任階段、價值、參與率、回應率、出勤或生產力分析不同員工 Cohort，並制定差異化介入策略。 • 製作行銷相關圖像素材，清楚傳達員工激勵專案的方案內容、參與方式及行動訴求。 • 建立並追蹤 Conversion、Cost Efficiency、Retention、Productivity、Cost per Hour、Cost per Retention、參與率、人數及 ROI 等績效指標。 • 將資訊不完整或持續變動的商業問題轉化為結構化假設、最小可行行動、視覺溝通素材、衡量計畫及明確的迭代條件。 • 與營運、財務、分析及行銷 Stakeholder 對齊目標、處理資源取捨、確認決策權及溝通節點並推動交付。 必備資格 • 具備獨立設計、執行或優化 Promotion、Incentive、Rewards 或…
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