job posting · smartrecruiters
AbbVie Inc.: Associate Director, Consumer Marketing - OTC (Eye Care)
Observed on the employer’s careers system, last checked 2026-09-11.
No longer listed. This posting was removed from the employer’s careers system; the record remains as an observation.
- Employer
- AbbVie Inc.
- Location
- Irvine
- Category
- Marketing
- Posted
- 2026-05-15
- Careers system
- smartrecruiters
- Observed
- 2026-09-11
Role description
Verbatim from the employer’s posting, rendered as plain text.
Job Description The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement. Key Responsibilities Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce. Direct development and execution of creative consumer marketing tactics and omnichannel campaigns—including TV, digital, social, website, CRM, and eCommerce platforms. Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in…
Provenance
3743990013160096