Groupon, Inc.: Senior Meta Ads Specialist

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.   Meta is one of Groupon's largest performance channels, running large-scale Dynamic Product Ads across a complex deal catalog. We've recently raised our profitability bar and now we're pushing the channel harder into acquisition. This role owns Meta on the DPA side: catalog structure, prospecting strategy, creative testing, and the AI workflows that make all of it scale across a high-volume deal inventory. Who you'll work with You'll report…