job posting · smartrecruiters
UBM LIMITED: Senior Marketing Executive - 6 month contract
Observed on the employer’s careers system, last checked 2026-09-01.
- Employer
- UBM LIMITED
- Location
- Riyadh
- Category
- Marketing
- Posted
- 2026-08-23
- Careers system
- smartrecruiters
- Observed
- 2026-09-01
Role description
Verbatim from the employer’s posting, rendered as plain text.
As the Senior Marketing Executive, you will be the strategic engine behind two of the region's most influential life science and pharmaceutical events. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and solidify CPHI Middle East and BIO Middle East as the "must-attend" fixtures in the regional pharma calendar. Key Responsibilities & Deliverables 1. Strategic Planning & Execution Campaign Lifecycle: Lead the end-to-end marketing cycle (Awareness, Interest, Conversion, Retention) for both events. Segmentation: Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite. Budget Management: Full ownership of the marketing budget, ensuring optimal ROI across paid, earned, and owned channels. 2. Digital &…
Provenance
744000145029778