job posting · smartrecruiters
AbbVie Inc.: Brand Lead Parkinson
Observed on the employer’s careers system, last checked 2026-09-11.
- Employer
- AbbVie Inc.
- Location
- Madrid
- Category
- Marketing
- Posted
- 2026-06-09
- Careers system
- smartrecruiters
- Observed
- 2026-09-11
Role description
Verbatim from the employer’s posting, rendered as plain text.
Reporting into the BUM you will lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations. Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter. Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey…
Provenance
3743990013536866